Brands leverage lab-grown ingredients in the personal care space
Trend - Synthetic biology is revolutionizing the personal care industry by making products more sustainable and personalized. Companies are using biosynthesis, a process where engineered organisms like yeast convert sugar into various useful substances, to produce ingredients traditionally derived from petroleum or animal sources.
Insight - Consumers are increasingly driven by the tension between their need for effective personal care products and their ethical and environmental values. They are no longer willing to compromise on sustainability or animal welfare for the sake of performance. This growing awareness and concern for the planet and ethical sourcing practices are pushing consumers to seek out products that reflect their values.
Insight - Consumers are increasingly driven by the tension between their need for effective personal care products and their ethical and environmental values. They are no longer willing to compromise on sustainability or animal welfare for the sake of performance. This growing awareness and concern for the planet and ethical sourcing practices are pushing consumers to seek out products that reflect their values.
Workshop Question - How can your brand leverage synthetic biology to create the next generation of personal care products that deliver on both efficacy and environmental responsibility?
